Quick Conversion Table
| Brand | Equivalent | Match |
|---|---|---|
| Anchor | 1027 | exact |
| Madeira | 0812 | close |
| Cosmo ⚠ | 654 | close |
| Sullivans | 45366 | close |
| J&P Coats | 3241 | close |
| Dimensions | 13241 | close |
| Bucilla | 372 | close |
| Candamar | 6259 | close |
In any well-designed color family, the medium value does the most work. Not the drama of the deep shadow, not the dazzle of the bright highlight — the medium value is what you actually see when you look at the finished piece from across the room. DMC 3722 Medium Shell Pink, at #BC6C64, occupies exactly this position in the shell pink family: a warm, mid-range rose-pink that reads as the characteristic color of the thread while its darker and lighter siblings create dimension around it.
What Makes Shell Pink Different
The shell pink family has a specific quality that distinguishes it from the standard mauve family and the dusty rose family: it's warm and slightly coral-influenced without being orange, dusty without being gray, and complex without being muddy. At the medium value, 3722 shows all of these qualities in balance. It's less purely pink than DMC 3688 (Medium Mauve), less dusty than DMC 3726 (Dark Antique Mauve), but richer and more complex than a simple mid-pink.
On different fabrics, this complexity expresses differently. On white 14-count Aida, 3722 reads as a clear, warm rose-pink — confident and readable. On natural linen, the warmth deepens toward something earthier and more traditionally feminine. On antique white or ecru fabric, it achieves something close to the shell-of-a-sea-creature quality that presumably inspired the name — layered, warm, and slightly mysterious in a natural-history sort of way.
Pairing and Shading Sequences
DMC 3722 anchors the mid-range of the shell pink family, working with DMC 3721 (Dark Shell Pink) below for shadows and a range of lighter shell pink and rose values above for highlights. In a three-value simplified shading sequence — the approach many stitchers use for quick projects or for stylized rather than realistic florals — 3722 serves as the dominant fill color with 3721 touching in shadow areas and a lighter value defining the highlights.
For more complex needle painting, 3722 blends naturally with both neighbors in a split or blended needle. One strand of 3722 combined with one strand of DMC 3721 creates a between-value dark mid-tone; combined with DMC 3688 (Medium Mauve) it creates an interesting warm-cool medium that occupies territory neither thread holds alone.
This is a color that appears with high frequency in commercially published patterns for roses, peonies, camellias, and gardenias. Its exact matches in both Anchor (1027) and Madeira (0812) mean that cross-brand conversions for pattern substitutions work reliably — one of the genuine practical advantages for stitchers who work across brands in this family. In wedding and anniversary samplers, where rose-toned pink is almost obligatory, 3722 is one of the most frequently called-upon threads in this value range.
Both Anchor 1027 and Madeira 0812 achieve exact match ratings for DMC 3722 — making this one of the better-covered threads in the shell pink family for cross-brand work. Anchor 1027 preserves the specific warm, slightly complex rose quality without significant hue drift. Madeira 0812 is equally reliable.
Cosmo 654 is a close match that may read slightly differently in the warm-cool balance — the shell pink quality is subtle enough that close matches can feel noticeably different when held up against the original. Sullivans 45366 is workable with the usual sheen caveat; at this medium saturation level the sheen difference is more visible than in darker or paler values.
Within DMC, the immediate neighbors — DMC 3721 (Dark Shell Pink) darker and lighter shell pink values above — are the most natural substitutes. For cross-family alternatives, DMC 3687 (Mauve) offers a nearby warm rose-pink from a different family; it reads slightly warmer and less complex than 3722 but fills a similar structural role in many designs. DMC 3731 (Very Dark Dusty Rose) goes cooler and dustier. The shell pink family's specific warm complexity is hard to fully replicate from other families, so when 3722 is specifically called for and the design is sensitive to it, sourcing the original is worthwhile.
Reference quality
How We Validate This Color Record
Use this page as a reference card for DMC 3722: the structured data, quick conversions, and long-form copy are all tied back to the same stored color record.
- Methodology
- This page renders DMC 3722, its hex value, and every brand equivalent from the site's source-of-truth color record, then checks long-form body copy against those same stored fields.
- Verification status
- Source-field checked. The page content is audited against the stored DMC number, brand equivalents, and match-quality labels before publishing.
- Last reviewed
- 2026-04-20
- Approximation warning
- Screen hex values, thread photos, and cross-brand conversions are reference aids. Dye lots, thread sheen, and fabric color can still shift the result in hand.
Decision guide
When to use the DMC 3722 reference page
This page should help you decide faster between palette planning, brand substitution, and shade comparison without turning the color record into a thin lookup page.
Best for
- + Palette planning when you want the stored DMC 3722 Medium Shell Pink record, hex value #BC6C64, and linked brand equivalents in one place.
- + Checking the quickest cross-brand shortlist before you buy floss, compare stash substitutes, or route into a more specific conversion page.
- + Finding nearby shades in the pinks family before you commit to accents, shading, or background blends.
Watch for
- ! Screen previews are only reference aids. Medium Shell Pink can shift on real fabric because thread sheen, stitch coverage, and room lighting change how the color reads.
- ! A stored equivalent is still a shortlist, not a guarantee that two brands will disappear into each other in the same stitched motif.
- ! Older charts, discontinued kit floss, and dye-lot variation can all introduce small but visible differences that the page cannot detect for you.
Before you commit
- Confirm the role of DMC 3722 Medium Shell Pink: decide whether you need an exact hero shade, a forgiving background, or a rough stash substitute.
- Compare on project fabric: view the skein or stitched sample on the same fabric count and color you will actually use.
- Use the linked conversion pages next: open the brand-specific pages when you need match-quality caveats before substituting away from the DMC reference.
DMC 3722 FAQ
These questions appear on the page so the FAQ schema stays aligned with what visitors can actually read.
What is the Anchor equivalent of DMC 3722?+
The closest Anchor equivalent to DMC 3722 (Medium Shell Pink) is Anchor 1027. This is an exact match.
What color is DMC 3722?+
DMC 3722 is called "Medium Shell Pink" and has a hex color value of #BC6C64. It belongs to the pinks color family.
What is the Madeira equivalent of DMC 3722?+
The closest Madeira equivalent to DMC 3722 (Medium Shell Pink) is Madeira 0812. This is a close match.
How DMC 3722 Looks on Fabric
The same thread appears different depending on your fabric. Always test on your project fabric.
White Aida
Cream / Ecru
Black Aida
Pairs Well With
DMC colors commonly used alongside 3722 Medium Shell Pink.
Suggested Palette
Shading Companions
Detailed Conversions
Where to Buy DMC 3722
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