Quick Conversion Table
| Brand | Equivalent | Match |
|---|---|---|
| Anchor | 433 | exact |
| Madeira | 1103 | close |
| Cosmo ⚠ | 413 | close |
| Sullivans | 45315 | close |
| J&P Coats | 7001 | close |
| Dimensions | 6996 | close |
| Bucilla | 996 | close |
| Candamar | 6086 | close |
The Blue That Doesn't Apologize
Some blues are atmospheric, diffuse, quiet. DMC 996 Medium Electric Blue is not those blues. It's vivid, clean, and saturated — the blue of a clear mid-afternoon sky at maximum saturation, of neon signage before it softens to ambience, of a swimming pool in direct sun. The "electric" descriptor is accurate: this color has a vitality and clarity that distinguishes it from the gentler blues in the DMC range, and using it in a design announces an intentional commitment to color presence.
In the electric blue family, DMC 996 occupies the medium value position. DMC 3843 (Electric Blue) is its lighter companion, and DMC 995 (Dark Electric Blue) anchors the deeper end of the family. Together these three form a complete electric blue progression that can model any subject requiring vivid, clear blue values — from tropical birds to neon-lit cityscapes to the bright cerulean of computer-generated game skies.
Pop Culture and Contemporary Design
Cross-stitch has had a sustained engagement with pop culture and fandom design, and DMC 996 appears in these contexts constantly. Blue-costumed characters from video games and anime, bright fantasy elements, neon-palette abstract art pieces — all of these draw on electric blue as a core design element, and 996 is where that blue lives at the medium value. Pixel art designs translated from classic video games often require this specific, clean, mid-value blue because the original digital colors are themselves highly saturated without the softening that more naturalistic palettes require.
In modern abstract and geometric designs where color serves a structural role — where the visual effect depends on clear, vibrant color blocks rather than naturalistic shading — DMC 996 provides the clear blue position that these designs need. Paired with DMC 307 (Lemon), DMC 666 (Bright Red), and DMC 943 (Medium Aquamarine), it contributes to the kind of high-energy abstract palette that reads with graphic confidence.
Nature: The Vivid Birds and Butterflies
Not all of 996's applications are contemporary or abstract. Nature supplies some of the most vivid blues found anywhere, and certain species genuinely require this thread's electric quality to render correctly. Blue morpho butterfly wings are perhaps the most famous example — those impossibly vivid, iridescent blue wings that seem to pulse with light. Rendering them in cross-stitch without DMC 996 or its family produces a result that reads as merely blue rather than genuinely morpho-blue.
Kingfisher birds — particularly the common kingfisher's wing coloring — use DMC 996 for the bright blue back and wing areas alongside deeper DMC 995 for shadow and DMC 3843 for the most highlighted feather sections. Some blue jay and bluebird designs also work in this color family, though those species require careful consideration of whether the naturally occurring blue is actually this vivid or better represented by softer blues like DMC 793 or DMC 800.
Anchor 433 is an exact match for DMC 996, and the electric blue family is one of the Anchor conversions that holds up particularly well in practice. The vivid, clean quality of 996's electric blue character is preserved in Anchor's version, and stitchers who work regularly with both brands confirm the match is reliable. For pop culture and fandom designs where this color's specific vitality matters, Anchor 433 is a confident substitution.
Madeira 1103 also matches exactly. Madeira's slightly elevated sheen can work in favor of electric blue specifically — the extra luminosity enhances the color's already energetic quality, and in designs where iridescent butterfly wings or vivid bird plumage are being depicted, this added brightness is appropriate.
Cosmo 413 is close. Cosmo's interpretation of electric blue is generally well-saturated and vivid, though slight differences in the exact warmth or brightness of the blue may appear. For designs where 996's specific color position within the electric blue progression matters (using it alongside 995 and 3843), test the Cosmo substitution against the full family before committing.
Sullivans 45315 is close. For general designs where vivid clear blue is the requirement, Sullivans works in this territory. For fandom or pop culture designs where the exact shade is important to character accuracy, test first.
- Blue morpho butterfly designs typically use DMC 995 (Dark Electric Blue) and DMC 996 (Medium Electric Blue) as the primary wing colors, with DMC 3843 (Electric Blue) for the most highlighted areas — three values within the same electric blue family that read as cohesive iridescence.
- In pixel art recreations of video game sprites, DMC 996 may need to be your darkest blue depending on the original game's palette — compare the game's actual hex colors to the DMC color family before building your thread list.
Reference quality
How We Validate This Color Record
Use this page as a reference card for DMC 996: the structured data, quick conversions, and long-form copy are all tied back to the same stored color record.
- Methodology
- This page renders DMC 996, its hex value, and every brand equivalent from the site's source-of-truth color record, then checks long-form body copy against those same stored fields.
- Verification status
- Source-field checked. The page content is audited against the stored DMC number, brand equivalents, and match-quality labels before publishing.
- Last reviewed
- 2026-04-20
- Approximation warning
- Screen hex values, thread photos, and cross-brand conversions are reference aids. Dye lots, thread sheen, and fabric color can still shift the result in hand.
Decision guide
When to use the DMC 996 reference page
This page should help you decide faster between palette planning, brand substitution, and shade comparison without turning the color record into a thin lookup page.
Best for
- + Palette planning when you want the stored DMC 996 Medium Electric Blue record, hex value #30C2EC, and linked brand equivalents in one place.
- + Checking the quickest cross-brand shortlist before you buy floss, compare stash substitutes, or route into a more specific conversion page.
- + Finding nearby shades in the blues family before you commit to accents, shading, or background blends.
Watch for
- ! Screen previews are only reference aids. Medium Electric Blue can shift on real fabric because thread sheen, stitch coverage, and room lighting change how the color reads.
- ! A stored equivalent is still a shortlist, not a guarantee that two brands will disappear into each other in the same stitched motif.
- ! Older charts, discontinued kit floss, and dye-lot variation can all introduce small but visible differences that the page cannot detect for you.
Before you commit
- Confirm the role of DMC 996 Medium Electric Blue: decide whether you need an exact hero shade, a forgiving background, or a rough stash substitute.
- Compare on project fabric: view the skein or stitched sample on the same fabric count and color you will actually use.
- Use the linked conversion pages next: open the brand-specific pages when you need match-quality caveats before substituting away from the DMC reference.
DMC 996 FAQ
These questions appear on the page so the FAQ schema stays aligned with what visitors can actually read.
What is the Anchor equivalent of DMC 996?+
The closest Anchor equivalent to DMC 996 (Medium Electric Blue) is Anchor 433. This is an exact match.
What color is DMC 996?+
DMC 996 is called "Medium Electric Blue" and has a hex color value of #30C2EC. It belongs to the blues color family.
What is the Madeira equivalent of DMC 996?+
The closest Madeira equivalent to DMC 996 (Medium Electric Blue) is Madeira 1103. This is a close match.
Projects That Showcase DMC 996
This color's vivid clarity makes it a supporting star in a few specific project categories:
- Blue morpho butterfly portraits: One of the most popular nature subjects in the cross-stitch community, morpho designs are essentially built around the electric blue family. A full-wingspan morpho design can consume multiple skeins of 996 for the main wing areas.
- Video game and anime character designs: Characters with blue-intensive costumes or designs — from classic Nintendo sprites to contemporary anime fan art — rely on the electric blue family as their primary blue palette. SALs based on video game franchises appear regularly in the community and consistently need 996.
- Kingfisher and blue bird wildlife designs: Realistic kingfisher portraits require this specific blue vividness to capture the species accurately. These designs are popular for nature-themed gifts and displays.
- Abstract color-block geometric designs: Contemporary abstract pieces that use vivid primary-adjacent colors often include electric blue as their blue component, alongside equally saturated reds and yellows.
How DMC 996 Looks on Fabric
The same thread appears different depending on your fabric. Always test on your project fabric.
White Aida
Cream / Ecru
Black Aida
Pairs Well With
DMC colors commonly used alongside 996 Medium Electric Blue.
Suggested Palette
Shading Companions
Detailed Conversions
Where to Buy DMC 996
This section contains affiliate links. We may earn a small commission at no cost to you.
Related Guides
Free Printable Thread Conversion Chart
Pick a brand, enter your email, and we'll send you a printable chart mapping all 552 DMC colors to that brand's equivalents. Zero spam, one chart.
Thanks! Here's your free chart:
Download Your ChartOpens in a new tab. Use your browser's Print → Save as PDF.
No spam. Your email is stored securely and never shared.