Quick Conversion Table
| Brand | Equivalent | Match |
|---|---|---|
| Anchor | 359 | exact |
| Madeira | 2007 | close |
| Cosmo ⚠ | 310 | close |
| Sullivans | 45211 | close |
| J&P Coats | 5472 | close |
| Dimensions | 6093 | close |
| Bucilla | 6093 | close |
There's a reason so many cross-stitch designers reach for DMC 801 Dark Coffee Brown the moment they need a warm, deep brown — it's one of those colors that the stitching community has tested extensively in so many different contexts that its behavior is essentially fully mapped. You know what you're getting: a rich, warm, reddish-tinged dark brown that reads as the color of brewed espresso or dark wood, versatile enough to appear in designs from woodland animals to kitchen-themed samplers to portrait shadow work.
The Coffee and Chocolate Design Family
Food-themed cross-stitch is a distinct and popular genre, and kitchen-themed designs often anchor around warm brown tones for their subject matter. Dark coffee in a mug, a French press with fresh espresso, a coffee bean motif, or a café-themed sampler — all use 801 as the characteristic deep brown that reads immediately as coffee. The reddish warmth in 801's tone (visible in the hex value's R:90/G:46/B:10 ratio) is what makes it look like coffee rather than generic brown — roasted coffee has a reddish quality that distinguishes it from plain brown.
Chocolate brown designs use 801 similarly — the color of dark chocolate has that same reddish-warm quality that 801 delivers. Whether it's a cocoa bean design, a chocolate bar cross-stitch, or a hot cocoa mug pattern, 801 provides the specific warmth that makes the subject immediately identifiable rather than generically brown.
The Sunflower Center Connection
One of DMC 801's most frequent appearances is in sunflower designs, where it provides the dark center disk. Sunflower centers have a very specific brown-black color in cross-stitch convention: dark enough to read as the seed head against yellow petals, warm enough not to look like a blank black circle. DMC 801 fills this role perfectly, often paired with DMC 938 (Ultra Dark Coffee Brown) for the very deepest central area, while 801 provides the main disk color and DMC 938 the deepest inner shadow.
The combination of DMC 743 (Medium Yellow) or 742 (Light Tangerine) petals against a 801 center is one of the most immediately recognizable color pairings in cross-stitch — it reads as "sunflower" before you've even processed the individual stitched shapes.
Animal Eyes and Dark Fur Details
In realistic animal cross-stitch, DMC 801 appears frequently in eye work and dark brown fur areas. Most animal species with brown eyes use 801 or its close neighbors for the eye fill, with DMC 938 or DMC 310 (Black) for the pupil and a white highlight stitch for the eye's reflective gleam. Bear fur in the darker brown species (grizzly, cinnamon bear, brown bear) uses 801 extensively, particularly for the face and leg areas where the fur is darkest.
For portrait and human figure work, DMC 801 appears in dark brown hair shading — it's the mid-to-dark value in a brunette hair sequence, often paired with DMC 938 for the deepest shadow areas and DMC 433 (Medium Brown) or DMC 435 (Very Light Brown) for the lit surface.
Branch, Bark, and Natural Texture
In botanical and garden designs, DMC 801 handles branch and bark coloring with reliable accuracy. Dark tree branches, vine stems, and the rough dark-brown bark of older trees all fall in the 801 range. Combined with DMC 938 for crevices and knots, and DMC 433 (Medium Brown) for the lighter bark surfaces, a three-value brown sequence in this family produces convincingly textured branch work in botanical samplers and nature scene designs.
Anchor 359 is exact-rated for DMC 801 and is one of the more reliable cross-brand equivalencies in the dark brown range. Madeira 2007 is close-rated, which is worth noting — dark warm browns can shift in either a redder or a cooler direction across brands, and the close-rated designation means Madeira's version may differ noticeably enough to matter in color-critical applications like skin tone shadows or eye work.
Cosmo 310 and Sullivans 45211 are both close-rated. For the characteristic warm reddish quality of 801 that makes it distinctive from neutral dark browns, the exact-rated Anchor 359 is preferable to the close-rated alternatives when brand-switching matters.
Within DMC, DMC 938 (Ultra Dark Coffee Brown) is the deepest shadow version in the same family — significantly darker than 801 and useful as the absolute shadow tone when 801 serves as the primary dark. DMC 433 (Medium Brown) is lighter and less red, providing the mid-value above 801 in brown shading sequences. For anyone who uses 801 as a dark outline substitute for DMC 310 (Black) in warm-colored designs — a common technique for making outlines feel less stark — the warm reddish quality is what makes 801 work in that role where a cooler dark brown would look gray rather than warm.
Reference quality
How We Validate This Color Record
Use this page as a reference card for DMC 801: the structured data, quick conversions, and long-form copy are all tied back to the same stored color record.
- Methodology
- This page renders DMC 801, its hex value, and every brand equivalent from the site's source-of-truth color record, then checks long-form body copy against those same stored fields.
- Verification status
- Source-field checked. The page content is audited against the stored DMC number, brand equivalents, and match-quality labels before publishing.
- Last reviewed
- 2026-04-20
- Approximation warning
- Screen hex values, thread photos, and cross-brand conversions are reference aids. Dye lots, thread sheen, and fabric color can still shift the result in hand.
Decision guide
When to use the DMC 801 reference page
This page should help you decide faster between palette planning, brand substitution, and shade comparison without turning the color record into a thin lookup page.
Best for
- + Palette planning when you want the stored DMC 801 Dark Coffee Brown record, hex value #653919, and linked brand equivalents in one place.
- + Checking the quickest cross-brand shortlist before you buy floss, compare stash substitutes, or route into a more specific conversion page.
- + Finding nearby shades in the browns family before you commit to accents, shading, or background blends.
Watch for
- ! Screen previews are only reference aids. Dark Coffee Brown can shift on real fabric because thread sheen, stitch coverage, and room lighting change how the color reads.
- ! A stored equivalent is still a shortlist, not a guarantee that two brands will disappear into each other in the same stitched motif.
- ! Older charts, discontinued kit floss, and dye-lot variation can all introduce small but visible differences that the page cannot detect for you.
Before you commit
- Confirm the role of DMC 801 Dark Coffee Brown: decide whether you need an exact hero shade, a forgiving background, or a rough stash substitute.
- Compare on project fabric: view the skein or stitched sample on the same fabric count and color you will actually use.
- Use the linked conversion pages next: open the brand-specific pages when you need match-quality caveats before substituting away from the DMC reference.
DMC 801 FAQ
These questions appear on the page so the FAQ schema stays aligned with what visitors can actually read.
What is the Anchor equivalent of DMC 801?+
The closest Anchor equivalent to DMC 801 (Dark Coffee Brown) is Anchor 359. This is an exact match.
What color is DMC 801?+
DMC 801 is called "Dark Coffee Brown" and has a hex color value of #653919. It belongs to the browns color family.
What is the Madeira equivalent of DMC 801?+
The closest Madeira equivalent to DMC 801 (Dark Coffee Brown) is Madeira 2007. This is a close match.
Sunflower designs are probably the most common home for DMC 801 — nearly every sunflower pattern uses it for the center disk, and large sunflower panels can use most of a skein just on center fill work. Coffee and café-themed kitchen samplers are another natural fit: a full set of coffee motifs (beans, cups, French press, pour-over cone) could easily require two or three skeins of 801 for the brown fill areas.
For wildlife designs featuring dark-furred mammals — bears, dark raccoon markings, certain dog breeds — DMC 801 appears in significant quantities. If you're planning a large bear portrait WIP, buying extra 801 at the outset is advisable. The color is available year-round at most craft retailers, but running short on a dark brown during a large piece means potentially dealing with dye lot differences in the restock.
How DMC 801 Looks on Fabric
The same thread appears different depending on your fabric. Always test on your project fabric.
White Aida
Cream / Ecru
Black Aida
Pairs Well With
DMC colors commonly used alongside 801 Dark Coffee Brown.
Detailed Conversions
Where to Buy DMC 801
This section contains affiliate links. We may earn a small commission at no cost to you.
Related Guides
Free Printable Thread Conversion Chart
Pick a brand, enter your email, and we'll send you a printable chart mapping all 552 DMC colors to that brand's equivalents. Zero spam, one chart.
Thanks! Here's your free chart:
Download Your ChartOpens in a new tab. Use your browser's Print → Save as PDF.
No spam. Your email is stored securely and never shared.